Making the most of One Tree's resources

One Tree provides a library of materials for clients to use to promote their gift vouchers. To find the free collection of marketing packages and top tips take the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. Click on Resources.

The Marketing Workshops can be found in the bottom right hand corner of the Resources page in the portal.

  1. Log into the One Tree system and choose your product account.
  2. Click on Reporting in the left hand navigation.
  3. Scroll to the bottom of the page and click Download data from the Mailing list section.

Promoting vouchers by email

You can find an informative presentation on email marketing (and more) on our Marketing Workshops page. Access from the Resources link in the management portal.

Promoting vouchers on social media

All of the packages in our Promotional Materials Library contain graphics to use across social media platforms.  You can find this page by taking the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. Click on Resources and select a marketing package.

You can find an informative presentation on social media marketing (and more) on our Marketing Workshops page. Access from the Resources link in the management portal.

Recognising key sales dates

Black Friday falls on Friday 24th November 2023.

Black Friday is an ideal time to offer promotional vouchers offering discounts or added value. The One Tree Special Offers product allows you to do just this. This type of  ‘deal’ voucher can encourage guests to visit your venue during the quieter winter months. Many Black Friday promotions last for a whole week leading up to the event, or focus on the following weekend up to Cyber Monday (27th November 2023).

You can find an informative presentation on marketing for Black Friday (and more) on our Marketing Workshops page. See the Resources page in the management portal.

Ready-made Black Friday marketing packages are available in our Promotional Materials Library.

For more information on our Special Offer vouchers product, which is ideal for Black Friday discounts, click here.

In short, we can help you plan and execute a Black Friday sale, simply and easily.  

More gift vouchers are sold over November and December than at any other time throughout the year.  This means that if you sell £1,000 worth of gift vouchers in a typical month, you’ll sell twice that amount in November and eight times that amount in December.

Therefore, if you make £10,000 in the first 10 months of the year, this will double in the final two months and result in annual sales of £20,000.

People are actively thinking about and seeking out Christmas gifts from October, so marketing your gift vouchers is never more important than in the golden quarter.

We realise that the last three months of the year can be particularly busy for the hospitality industry, so we want to help you to make the most of the peak season for voucher sales.

  • See our Marketing Workshops page, where you can find information on different types of pre-Christmas marketing.
  • Use the Marketing Plan Template on that page to help you to structure your campaigns.
  • If you’re pressed for time, why not use one of the Christmas packages in our Promotional Materials Library? We can customise these for you and add logos etc. if you email us at [email protected].
  • Take a look at our Blog for more Christmas ideas.

The last day of posting for Christmas in 2023 is Wednesday 20th December.

Royal Mail recommends this postage date if items are required to arrive in time for Christmas day. One Tree continues to send out postal vouchers until Christmas Eve. Vouchers are sent via Royal Mail so cannot be guaranteed to reach the recipient in time for Christmas after the last day of posting.

It is a good idea to quote 20th December in your promotions to reduce the likelihood of complaints over delayed vouchers.  We send e-vouchers every day of the year, 24 hours a day. Consequently, this makes them perfect for last minute or forgotten gifts.