The whole gift voucher operation is so much simpler. Our gift packages are more clearly and attractively presented in our online gift voucher shop, which has certainly helped sales. In addition, it has been a great relief to the front of house staff. They are able to guide guests to making their own purchases, rather than queuing up at reception while we put something together.
“50% of annual gift voucher sales take place in November and December and the other 50% in the remaining 10 months of the year.”
“Almost 70% of gift recipients will spend a higher amount than the value of the gift voucher when they visit your venue.”
“Non-redemptions vary according to individual businesses. Once the voucher has expired the revenue adds to your bottom line.”